Legal

Privacy Policy

Last updated: 1 January 2026. We respect your privacy and are committed to protecting your personal data.

This Privacy Policy explains how BestUKCasualGamesHub Ltd ("we", "us", "our") collects, uses, stores, and protects information relating to users ("you", "your") of the BestUKCasualGamesHub.com platform (the "Platform"). It is prepared in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Please read this policy carefully. By using the Platform, you confirm that you have read and understood this policy. If you do not agree with this policy, you must not use the Platform.

1. Data Controller

The data controller responsible for the personal data collected through this Platform is:

BestUKCasualGamesHub Ltd
159 Ayres Rd, Old Trafford, Stretford, Manchester M16 9NS, UK
Phone: +44 75441750278
Email: dpo@bestukcasualgameshub.com

We have appointed a Data Protection Officer (DPO) who can be contacted at the email address above for any queries relating to the processing of your personal data or this Privacy Policy. You can also write to us at our registered address in Manchester.

We are registered with the Information Commissioner's Office (ICO) as required under UK data protection law.

2. Data We Collect

We collect and process the following categories of information:

(a) Data Stored in Your Browser (localStorage)

The Platform stores certain data locally in your browser using the localStorage API. This data is stored entirely on your own device and is never transmitted to our servers. This locally stored data includes:

  • Game balance: Your current virtual credit balance for each game on the Platform.
  • Game history: Records of recent game sessions including virtual wins and losses, stored to provide continuity across visits.
  • Age verification flag: A flag (hub_age) indicating that you have confirmed you are aged 18 or over, so we do not display the age verification modal on every visit.
  • Cookie consent: A record (hub_cookie) of whether you have accepted or declined non-essential cookies, so we respect your preference on return visits.

Because this data is stored locally in your browser only, it is under your control. You can delete it at any time by clearing your browser's localStorage data or site data. We have no server-side access to this information.

(b) Analytics Data

Where you have consented to analytics cookies, we collect anonymised usage data to help us understand how the Platform is used. This may include:

  • Anonymised page views: Which pages are visited and how frequently, without identifying individual users.
  • Browser type: The type and version of browser used (e.g., Chrome, Firefox, Safari).
  • Device type: Whether you are accessing the Platform on a desktop, tablet, or mobile device.
  • Approximate geographic region: Country or region level only, derived from anonymised IP address (the full IP address is not stored).
  • Session duration and navigation patterns: How long visits last and which pages are viewed in sequence.

This analytics data is aggregated and anonymised. It cannot be used to identify any individual user.

3. How We Use Your Data

We use the information we collect for the following purposes:

  • To improve the Platform: Analysing anonymised usage patterns enables us to identify popular features, diagnose technical issues, and make informed decisions about Platform development.
  • To understand usage patterns: Aggregate analytics data helps us understand how different types of content and features perform across different devices and browsers.
  • To comply with legal obligations: We may process data where required by applicable law, including responding to valid requests from competent authorities.
  • To enforce our Terms of Service: Including detecting and preventing fraud, abuse, or other prohibited activities on the Platform.
  • To remember your preferences: Such as your cookie consent decision and age verification, stored locally in your browser to avoid asking repeatedly.

We do not use your data for automated decision-making or profiling that produces legal or similarly significant effects on you.

4. Legal Basis for Processing

Under UK GDPR, we must have a lawful basis for processing personal data. The legal bases we rely on are:

  • Legitimate interests (Article 6(1)(f) UK GDPR): We have a legitimate interest in understanding how the Platform is used in aggregate in order to improve the service and ensure it functions correctly. We have conducted a legitimate interests assessment and are satisfied that our interests are not overridden by your data protection rights, given that the data is anonymised and aggregated.
  • Consent (Article 6(1)(a) UK GDPR): Where we use analytics cookies, we rely on your freely given, specific, informed, and unambiguous consent. You can withdraw this consent at any time by declining cookies via the cookie banner or by clearing your browser cookies. Withdrawing consent does not affect the lawfulness of any processing carried out before withdrawal.
  • Legal obligation (Article 6(1)(c) UK GDPR): Where we are required by law to process or retain certain information.

5. localStorage and Session Data

localStorage is a standard web browser feature that allows websites to store small amounts of data directly on your device. Unlike cookies, localStorage data is not automatically sent to servers when you make requests — it remains entirely on your device.

On this Platform, localStorage is used to store your game progress (virtual credit balances and recent game history), your age verification confirmation, and your cookie consent preference. This approach means:

  • We do not receive or store your game data on our servers.
  • Your game progress is private to your device and browser.
  • If you clear your browser's site data or use a different device or browser, this locally stored data will not be available.
  • You can delete all locally stored data at any time through your browser settings (typically under Settings > Privacy > Clear browsing data / Site data).

We encourage you to review our Cookie Policy for a detailed explanation of how localStorage interacts with cookies on the Platform.

6. Cookies

We use cookies and similar tracking technologies on the Platform. Cookies are small text files placed on your device by your web browser. For full details of the cookies we use, their purpose, and how to manage them, please refer to our Cookie Policy.

You can control and manage cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of the Platform.

7. Data Sharing and Third Parties

We are committed to protecting your privacy and do not sell, rent, or trade your personal data to third parties for their marketing purposes.

We may share information in the following limited circumstances:

  • Analytics providers: We may use third-party analytics tools (such as anonymised event tracking services) to process aggregated, anonymised usage data. These providers act as data processors under our instructions and are bound by contractual obligations consistent with UK GDPR requirements. They do not receive any information that could identify individual users.
  • Legal requirements: We may disclose information if required to do so by law, court order, or other governmental or regulatory authority, or if we believe in good faith that such disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a valid government request.
  • Business transfers: In the event that BestUKCasualGamesHub Ltd undergoes a business transaction such as a merger, acquisition, or sale of all or a portion of its assets, personal data may be among the assets transferred. We will notify you via a notice on the Platform in such circumstances.

8. Data Retention

We retain personal data only for as long as is necessary for the purposes for which it was collected:

  • Analytics data: Anonymised analytics data is retained for a maximum period of 26 months from the date of collection, after which it is automatically deleted or further anonymised. This retention period allows us to analyse seasonal and annual usage trends.
  • localStorage data: Data stored in your browser's localStorage persists until you clear your browser's site data, or until the data is overwritten by updated values. This data is not stored on our servers and therefore is not subject to our data retention schedules — it is entirely under your control.
  • Legal obligations: Where we are required by law to retain certain records, we will retain them for the period required by applicable legislation.

We periodically review the data we hold and delete any data that is no longer necessary for the purposes for which it was collected.

9. Your Rights Under UK GDPR

Under the UK GDPR and the Data Protection Act 2018, you have the following rights in relation to your personal data:

  • Right of access: You have the right to request a copy of the personal data we hold about you (a Subject Access Request or SAR). We will respond within one month of receipt of your request.
  • Right to rectification: You have the right to request that we correct any inaccurate or incomplete personal data we hold about you.
  • Right to erasure ("right to be forgotten"): You have the right to request that we delete personal data we hold about you, subject to certain exceptions (such as where we are required by law to retain it).
  • Right to restriction of processing: You have the right to request that we restrict our processing of your personal data in certain circumstances, for example if you contest the accuracy of the data.
  • Right to object: You have the right to object to our processing of your personal data where we rely on legitimate interests as our legal basis. We will stop processing unless we can demonstrate compelling legitimate grounds that override your interests, rights, and freedoms.
  • Right to data portability: Where we process your personal data by automated means and with your consent, you have the right to receive that data in a structured, commonly used, and machine-readable format, and to have it transmitted to another controller where technically feasible.
  • Right to withdraw consent: Where our processing is based on your consent, you have the right to withdraw that consent at any time without affecting the lawfulness of processing carried out before withdrawal.
  • Right to lodge a complaint: You have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's supervisory authority for data protection matters. You can contact the ICO at ico.org.uk or by telephone on 0303 123 1113.

To exercise any of these rights, please contact our Data Protection Officer at dpo@bestukcasualgameshub.com. We will respond to your request within the timeframes required by applicable law. We may need to verify your identity before processing your request.

10. Data Security

We implement appropriate technical and organisational measures to protect personal data against accidental or unlawful destruction, loss, alteration, unauthorised disclosure, or access. These measures include:

  • HTTPS encryption for all data transmitted between your browser and our servers.
  • Regular review and testing of our security measures.
  • Access controls limiting who within our organisation can access personal data.
  • Procedures for responding to suspected personal data breaches, including notifying the ICO and affected individuals where required by law.

Importantly, the Platform does not collect any financial data, payment card information, or other sensitive financial information at any time. No real money transactions take place on the Platform.

Whilst we take all reasonable steps to protect your personal data, no method of transmission over the internet or method of electronic storage is 100% secure. We cannot guarantee the absolute security of your data.

11. Children's Privacy

The Platform is strictly for adults aged 18 years or older. We do not knowingly collect, use, or store any personal data from individuals under the age of 18.

If you are under 18, you are not permitted to use the Platform and you must leave immediately.

If we become aware or have reason to believe that we have inadvertently collected personal data from a person under the age of 18, we will take immediate steps to delete such data from our records. If you believe that a person under 18 has provided us with personal data, please contact us at dpo@bestukcasualgameshub.com so that we can investigate and take appropriate action.

12. Changes to This Policy

We reserve the right to update or modify this Privacy Policy at any time. When we make material changes to this policy, we will update the "Last Updated" date at the top of this page and display a prominent notice on the Platform to inform you of the changes.

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information. Your continued use of the Platform after the posting of an updated Privacy Policy constitutes your acceptance of the changes.

Where required by applicable law, we will obtain your renewed consent before applying material changes that affect how we process your personal data.

13. How to Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or our data protection practices, please contact our Data Protection Officer:

Data Protection Officer
BestUKCasualGamesHub Ltd
159 Ayres Rd, Old Trafford, Stretford, Manchester M16 9NS, UK
Phone: +44 75441750278
Email: dpo@bestukcasualgameshub.com

We aim to respond to all legitimate enquiries within 30 days. If your request is complex or you have made multiple requests, it may take us longer than one month to respond. In such cases we will inform you of the extension and the reasons for it within one month of your original request.

You also have the right to make a complaint directly to the Information Commissioner's Office (ICO) at any time. However, we would appreciate the opportunity to address your concerns before you approach the ICO, so please contact us in the first instance.